…one of the most important sensory attributes and an “essential connector” …
My thoughts on the following music experience hotels article…
http://www.thehotelfactory.com/en/music-experience-hotels-as-an-emerging-trend/
As traditional hotel brands are focusing more on experience and appealing to Millennials, music is becoming a major trend, however, lifestyle brands have had it as one of the most important sensory attributes and an “essential connector” for many years; take Morgans Hotel Group as an example in the early 90’s…however, this trend is even older than that. Do you remember when ‘Five Star Hotels” were Five Stars ? In those golden days, a music band was as important as the restaurant..
Music is a main component of any type of Lifestyle Concept. The Lifestyle term can be applied to any concept that does a great job of highlighting a specific style of living. You can have a lifestyle hotel around wellness, golf, horseback riding and so on. Quality music is a unique brand identifier and marketing tool. Music Identity gives support and structure to the guest-experience and his relation with the brand, induces & stimulates consumption and, if properly selected, also helps associates to glide smoothly along the work day.