Petraglia & Partners  Originally from Buenos Aires, Argentina, he proudly considers himself a repeat guest and host of our Town. On three occasions he has been attracted to Los Cabos to develop projects that have been important milestones in his career. “My first professional achievement in Los Cabos was the development of the concept of the ME brand, becoming the VP

As traditional hotel brands are focusing more on experience and appealing to Millennials, music is becoming a major trend, however, lifestyle brands have had it as one of the most important sensory attributes and an “essential connector” for many years; take Morgans Hotel Group as an example in the early 90’s…however, this trend is even older than that.