PETRAGLIA & PARTNERS. Advice on the creation of identity brands.

Raúl Petraglia, an executive with extensive experience in the hospitality industry, has just launched his consulting firm Petraglia & Partners. A proposal of advice for the gestation of profitable tourism projects, with their own identity and internal coherence.   Raúl Petraglia, executive with more than 20 years of experience in the hotel industry at international level, launched the consultancy that he directs Petraglia & Partners. From this new role offers advice service in the creation of innovative concepts for hotels, gastronomic establishments and beach clubs, among other projects. "I worked for many years in hospitality in the development of concepts and in areas related to management. With my consultant what I seek is to exploit my most creative vein and get involved in the process of gestation of an innovative tourism product that is also profitable. To cover all the areas of the hotel business – design, management, marketing, administration, marketing and operation, among others – I have strategic allies that in each project we work as partners. Our idea is to be able to ensure that the identity of each project is transmitted in all areas of the business; have an internal coherence. So that our work begins in the genesis of each project and continues during the operation; Being the idea to offer a personalized treatment to each client, "Petraglia expanded. Consulted by the market that seeks to capture with this proposal, the executive pointed out: "We can advise hotels that are already operational and looking to do a reconceptualization of the project. In these cases you have to analyze the changes to be implemented. We are also open to working together with hotel chains that want to generate a new brand or create a new concept of service. Latin America is the market in which we are interested in developing and we believe that it has a lot of potential to develop tourism. " In turn, he clarified that "the Argentine market has all the resources to be able to position itself at international level; It only remains to have a greater continuity in their tourism management policies. " See full article