Nacido en Buenos Aires, trotamundos incansable, se considera ciudadano del mundo. Residente y un enamorado de México desde 1994.
Amante de los viajes, la buena comida y el yoga, ha liderado proyectos históricos en la hotelería de México, como la creación del concepto de ME by Meliá, la organización de la nueva división de hoteles Grupo Xcaret, así como la conceptualización de su primer establecimiento, el Hotel Xcaret México. Ocupó distintas responsabilidades en las Asociaciones de Hoteles de Cancún y de Cabo; desde VP de Marketing, Eventos, Promoción, hasta Consejero. Ha colaborado con agencias y marcas de primer nivel.
Tras un primer paso como consultor estratégico del Grupo Xperiencias Xcaret, su nuevo proyecto se enfoca en proveer Consultoría y Asesoría para la Creación, Desarrollo y Posicionamiento de nuevos conceptos o reposicionamiento de productos existentes, para Hoteles Boutique, Restaurantes, Beach Clubs y productos de Lifestyle.
"Proponemos un planteamiento integral, al alinear la visión, esencia y energía de los proyectos, creando un hilo conductor que permanece a lo largo de todo el proceso creativo. Desde interpretar de la visión del propietario, la interacción directa con los arquitectos y diseñadores, el desarrollo de la identidad y el branding, el marketing y las relaciones públicas. También realizamos auditorías y recomendaciones operativas de servicio, comerciales y para eventos."
“...Muchas Gracias Raúl, Ha sido un viaje formidable el haber trabajado contigo, tu manera de lograr un concepto creativo y con un lenguaje novedoso y cuidado al detalle, nos llevó al sueño ...”
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“Su aporte en la generación de la visión e identidad en áreas de branding, comercial, de relaciones públicas y operativa, ha sentado las bases de la División de Hoteles. Sin duda, su interacción y aportes con las áreas de Desarrollo, Arquitectura y Diseño fueron fundamentales para lograr el producto altamente competitivo y original que es hoy el Hotel Xcaret México...”
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“...His knowledge and abilities within the hospitality industry, especially in Lifestyle hotels are remarkable. He has built a high performing business that is positioned for further success...”
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“...It was Raul's innovation and ideas that grew into what is now the ME brand. The Company believed so much in Raul's concept that they invested literally millions of dollars to build out the ME brand in several countries across the world. But at the end of the day, fancy sheets and cool decor is only the shell of a brand. Raul Petraglia lives and breathes the brand. He is one of the few professionals that I have met that embodies a brand rather than just implementing a set of guidelines...”
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“...Raul is a visionary in his pursuit of enhancing customer experience through emotional and experiential service initiatives. In addition Raul possesses in-depth knowledge on hotel revenue management, distribution and sales strategies. He was always able to maintain momentum to generate consistent financial results and deliver operational excellence under the most difficult of circumstances...”
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“...se ha destacado por sus excelentes valores como la honestidad, perseverancia, pasión y el compromiso. Es un ejecutivo con una gran vocación por el servicio y un genio creativo que construye experiencias memorables...”
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“Raúl es un gran profesional y como GM dedicado mucho a los clientes internos como externos! Es el GM ideal para un live style hotel porque se identifica 100% con su clientela. La calidad y satisfacción del cliente es su prioridad...”
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“I had the pleasure of working with Raúl over a period of four years developing the ME brand, using as a base the unique concept and guest experience he created at a Cabo San Lucas resort. His eye for powerful first impressions - creating the aura of the environment in an artful mix of lighting, textures, images and sound - enabled the ME brand to identify a unique way to connect with the customer in those crucial first few minutes and for years after. If they are like me, they'll be hooked forever...”
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“Raul was a key stakeholder during the launch of Heineken® in Mexico. We created a long lasting relationship toward building assets for both: ME Hotel and Heineken® Brand. His wide knowledge on building premium brands, his ability on PR and his teamwork skills are among his abilities that will make him an invaluable executive to any organization...”
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“...I have worked with Raul over the past 7 years on the ME brand... truly one of the most creative and out of the box thinking hospitality professional I have ever worked with...”
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“...Su gestión, operación y promoción del Hotel ME Cancún ha contribuido al lifestyle del mejor destino turístico de México, posicionando la marca en el top of mind de la clase alta del mercado nacional e internacional...”
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“...Raul has extensive sales, branding, and operations experience and has contributed to the success of several luxury lifestyle hotels. Raul is very passionate, objective driven, and a creative thinker. He is highly respected within the hotel industry and by all his team members...”
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"...Raul me ayudó en el posicionamiento del Hotel Meliá de Mar, un 5 estrellas en Mallorca, como un producto de Adults Only, concepto novedoso en nuestra Compañía. Su gran experiencia en el segmento de high end nos ayudo a entender los conceptos básicos y a poderlos implementar..."
+“I have worked with Raul over the past few years and have come to admire his creativity, leadership and work ethic. Raul is a very dynamic and passionate Managing Director, who is able to inspire his team on achieving great results. His knowledge and abilities within the hospitality industry, especially in Lifestyle hotels are remarkable. He has built a high performing business that is positioned for further success. It has been a great pleasure being part of his executive team and I am very thankful for all I have learned from him!”
“During my career at Sol Meliá Hotels & Resorts I had the pleasure of working with Raul Petraglia. I first met Raul when he was General Manager of the Meliá Cabo San Lucas. He was a forward thinking GM who turned the hotel into a contemporary concept that attracted a high value, younger audience than the rest of the company was used to attracting. It took years of hard work but eventually Sol Meliá took notice of what Raul had accomplished. It was Raul's innovation and ideas that grew into what is now the ME brand. The Company believed so much in Raul's concept that they invested literally millions of dollars to build out the ME brand in several countries across the world. But at the end of the day, fancy sheets and cool decor is only the shell of a brand. Raul Petraglia lives and breathes the brand. He is one of the few professionals that I have met that embodies a brand rather than just implementing a set of guidelines. I hope to work with him again in the future.”
“Raul is a natural leader and a highly respected professional in the hospitality industry. I have had the pleasure to work with Raul Petraglia for almost 3 years and over this time period he constantly demonstrated the skill, expertise and passion to drive bottom line results, encourage team work and have thousands of happy customers. Raul is a visionary in his pursuit of enhancing customer experience through emotional and experiential service initiatives. In addition Raul possesses in-depth knowledge on hotel revenue management, distribution and sales strategies. He was always able to maintain momentum to generate consistent financial results and deliver operational excellence under the most difficult of circumstances.”
“Raúl es un gran profesional y como GM dedicado mucho a los clientes internos como externos!
Es el GM ideal para un live style hotel porque se identifica 100% con su clientela.
La calidad y satisfacción del cliente es su prioridad”
“They say it only takes a few minutes to make a first impression, one which can turn into the base of a relationship. Raúl Petraglia invests well in those first few minutes - a well-honed skill from his work as general manager for luxury resorts - but more importantly in the long haul, ensuring a lasting bond with colleagues, team players, collaborators, guests and friends.
I had the pleasure of working with Raúl over a period of four years developing the ME brand, using as a base the unique concept and guest experience he created at a Cabo San Lucas resort. His eye for powerful first impressions - creating the aura of the environment in an artful mix of lighting, textures, images and sound - enabled the ME brand to identify a unique way to connect with the customer in those crucial first few minutes and for years after. If they are like me, they'll be hooked forever. Good job, Raúl.”
“Raul was a key stakeholder during the launch of Heineken® in Mexico. We created a long lasting relationship toward building assets for both: ME Hotel and Heineken® Brand.
His wide knowledge on building premium brands, his ability on PR and his teamwork skills are among his abilities that will make him an invaluable executive to any organization.I strongly recommend him!”
“I have worked with Raul over the past 7 years on the ME brand... truly one of the most creative and out of the box thinking hospitality professional I have ever worked with... energetic, smart, market savvy and thoughtful are just the beginnings of a much longer list of his abilities”
“Raúl: Extraordinario líder de la industria hotelera cuyas habilidades directivas influyen naturalmente en sus colaboradores para el logro de metas y objetivos.
Su gestión, operación y promoción del Hotel ME Cancún ha contribuido al lifestyle del mejor destino turístico de México, posicionando la marca en el top of mind de la clase alta del mercado nacional e internacional. Ha sido un placer colaborar como su asesora de relaciones públicas.
Gracias Raúl.”
“I’ve known Raul for several years and his tremendous abilities never ceased to amaze me. Raul has extensive sales, branding, and operations experience and has contributed to the success of several luxury lifestyle hotels. He has valuable connection with key clients and a relentless perseverance to exceed client’s expectations and revenue goals. Raul has the proven leadership to influence results and garners the respect necessary for a happy and productive team. Raul is very passionate, objective driven, and a creative thinker. He is highly respected within the hotel industry and by all his team members. Raul is by far one of the best Managing Directors I've had the pleasure of working with.”
“Trabajé con Raúl en dos situaciones y momentos de nuestra carrera muy diferentes. Durante la apertura y puesta en marcha del Meliá Caribe Tropical en Punta Cana en el año 1999 en la que Raúl fue un colaborador básico en la puesta en marcha del complejo, tanto por su dedicación absoluta y total, por su capacidad de anticipar y solucionar los problemas que surgían y por su polivalencia y gran conocimiento de todos los departamentos operacionales del Hotel.
Mas recientemente (2010) Raúl me ayudó en el posicionamiento del Hotel Meliá de Mar, un 5 estrellas en Mallorca, como un producto de Adults Only, concepto novedoso en nuestra Compañía. Su gran experiencia en el segmento de hight end nos ayudo a entender los conceptos básicos y a poderlos implementar. Gracias Raúl por tu ayuda!!!!!!”
"Es un gran gusto recomendar a Raul a quien conozco desde hace mas de 10 años, en los cuales se ha destacado por sus excelentes valores como la honestidad, perseverancia, pasión y el compromiso. Es un ejecutivo con una gran vocación por el servicio y un genio creativo que construye experiencias memorables."
"Muchas Gracias Raúl, Ha sido un viaje formidable el haber trabajado contigo, tu manera de lograr un concepto creativo y con un lenguaje novedoso y cuidado al detalle, nos llevó al sueño que siempre quisimos realizar. Munay nace de tu visión y de una curaduría acertada con el conocimiento preciso de que es lo mejor que puede suceder en un hotel boutique con consciencia hoy en día. Me encantaría volver a trabajar contigo y sé que así lo será. Los resultados hablan por sí solos.”
Porque Raúl es un filósofo de la vida, la hotelería y el turismo, con una amplia y rica visión del negocio. Está convencido que sus servicios y experiencia aportarán, en una relación de ganar-ganar, al éxito de tu proyecto. Acompañándote en la creación de un producto diferenciado y exitoso.
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