Raul Petraglia

bio

After being the directing and guiding force behind some of the most innovative and transcending projects in the Hotel Industry, Raul Petraglia is now launching his own consulting firm, Petraglia & Partners.

Born in Buenos Aires and accustomed to changing locales from a very young age, Raul considers himself a citizen of the world. In 1994, he fell in love with Mexico, and has resided there since then. His love for travel, gourmet cuisine, design, music, yoga, and curating new experiences in hotels, have been the perfect platform to assist him in making history in Mexico's Hotel Industry; first with the creation of the ME by Meliá brand in Cabo San Lucas, and most recently with the creation of concept and structure for new hotel division that launched Experiencias Xcaret's Group, in Riviera Maya.

Raul also served in different capacities in Cancun and Cabo San Lucas Hotel Associations such as Vice President of Marketing, Events, Promotions and even as a consultant.

Present Day

After wrapping up his role of consultant with Experiencias Xcaret, Raul launched his own consulting firm, Petraglia & Partners, focused on Traditional and Lifestyle Boutique Hotels, Restaurants and Beach Clubs.They provide consulting and advising on the creation, development and positioning of new concepts and brands as well as repositioning already existing ones.

"Petraglia & Partners offers a holistic approach, making sure that the vision and energy of the project is maintained throughout the creative process, from working with Architects and Designers, to Branding/Marketing/Public Relations as well as the operational map. They also conduct partial or integral audits of an establishment and provide tailored recommendations to the customer’s need, be it service, operation and/or overall marketing & positioning strategy."

Testimonials

Javier Uma Creuheras Orozco

Javier Uma Creuheras Orozco

Co Founder Arquitectura Mixta / Bio Architecture / Bamboo Design Co Founder Filosofía Renovable

“...Muchas Gracias Raúl, Ha sido un viaje formidable el haber trabajado contigo, tu manera de lograr un concepto creativo y con un lenguaje novedoso y cuidado al detalle, nos llevó al sueño ...”

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Peter Bowling

Don Miguel Quintana Pali

General Director & President Grupo Experiencias Xcaret

“...Raul’s contribution to the creation of the vision and identity in the areas of Branding, Sales & Marketing, Public Relations and Operations, has provided the solid foundation for the Hotel Division. Without a doubt, his interaction and contribution in the Development, Architecture and Design areas were essential to achieve a product that is as competitive and original as what Hotel Xcaret Mexico is today...”

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Gabriela Samel

Gabriela Samel

Senior Corporate Director of Human Resources at AM Resorts

“...His knowledge and abilities within the hospitality industry, especially in Lifestyle hotels are remarkable. He has built a high performing business that is positioned for further success...”

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Ashwin Kamlani

Ashwin Kamlani

EVP Hospitality at Kognitiv

“...It was Raul's innovation and ideas that grew into what is now the ME brand. The Company believed so much in Raul's concept that they invested literally millions of dollars to build out the ME brand in several countries across the world. But at the end of the day, fancy sheets and cool decor is only the shell of a brand. Raul Petraglia lives and breathes the brand. He is one of the few professionals that I have met that embodies a brand rather than just implementing a set of guidelines...”

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Semion Lipner

Semion Lipner

Head of Partner Enablement, Google

“...Raul is a visionary in his pursuit of enhancing customer experience through emotional and experiential service initiatives. In addition Raul possesses in-depth knowledge on hotel revenue management, distribution and sales strategies. He was always able to maintain momentum to generate consistent financial results and deliver operational excellence under the most difficult of circumstances...”

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Semion Lipner

José García Villareal

CEO Grupo Ultra

“...Raul has always stood out for his strong values such as honesty, perseverance, passion and commitment. Raul is an executive with great dedication to service and a creative genius that produces memorable experiences...”

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Jurgen Stutz

Jüergen Stutz

VP Sales & Distribution Meliá Hotels International

“...Raul is a formidable professional and as a General Manager he has dedicated himself not only to his external customers but also his internal ones! He is the ideal General Manager to lead a Lifestyle Hotel because he can relate 100% to this customer. Quality and Customer Satisfaction are his priorities...”

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Melendy Britt

Melendy Britt

Executive Director at Wagstaff Worldwide

“I had the pleasure of working with Raúl over a period of four years developing the ME brand, using as a base the unique concept and guest experience he created at a Cabo San Lucas resort. His eye for powerful first impressions - creating the aura of the environment in an artful mix of lighting, textures, images and sound - enabled the ME brand to identify a unique way to connect with the customer in those crucial first few minutes and for years after. If they are like me, they'll be hooked forever...”

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Armando Ojeda

Armando Ojeda

Field Marketing Manager Heineken

“Raul was a key stakeholder during the launch of Heineken® in Mexico. We created a long lasting relationship toward building assets for both: ME Hotel and Heineken® Brand. His wide knowledge on building premium brands, his ability on PR and his teamwork skills are among his abilities that will make him an invaluable executive to any organization...”

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Len Dugow

Len Dugow

President and CEO LGD Communications

“...I have worked with Raul over the past 7 years on the ME brand... truly one of the most creative and out of the box thinking hospitality professional I have ever worked with...”

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Anita Hernandez

Anita Hernandez

Asesoría - Medios y RRPP Owner

“... Raul’s leadership, operation and marketing of the ME Hotel Cancun has delivered a lifestyle Icon to the best Mexican Destination, positioning the brand at the top of mind of the international and domestic high-end traveler...”

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Rosa Schläger

Rosa Schläger

Area Director of S&M Kimpton Hotels & Restaurants

“...Raul has extensive sales, branding, and operations experience and has contributed to the success of several luxury lifestyle hotels. Raul is very passionate, objective driven, and a creative thinker. He is highly respected within the hotel industry and by all his team members...”

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Bartolome Casasnovas

Bartolome Casasnovas

Director General Meliá Castilla
Meliá Hotels International

"...Raul helped me in the positioning of the Hotel Meliá de Mar, a 5-star resort in Mallorca, as an Adults - Only product, which was an innovative concept within our company. His ample experience in the high-end market helped us understand and implement the basic concepts required to be successful..."

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Final Statement

Raul is a philosopher of life, of the hotel industry and of tourism with a rich and vast business vision. The scope of his services and his experience will ensure, through a win-win relationship, the success of each project. He will partner with you to create a product that is different and accomplished.

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